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Beauty Industry, Beauty Launches

L’Oréal and Albéa Announce ‘Breakthrough’ Paper-Based Cosmetic Tube

The first industrial production for skincare is planned for 2020.

By: Beauty Packaging Staff

L’Oréal and Albéa, partners in responsible packaging innovation, have announced the development of what they call “a breakthrough innovation for cosmetic packaging.” The two companies say they have invented “the first carton-based cosmetic tube, where plastic is for the most part replaced with a bio-based and certified paper-like material.”
 
This innovation is designed as an alternative solution to certain types of cosmetic packaging. Its environmental benefits will be assessed through a multi-criteria Life Cycle Analysis. This partnership reflects L’Oréal’s and Albéa’s ambitions with regards to responsibility, as well as their signature of the New Plastics Economy Global Commitment of the Ellen McArthur Foundation. Furthermore, the two companies say “this project demonstrates that collaboration between industry experts is essential to develop breakthrough innovations.” 
 
This new technological solution should launch shortly, with the first industrial production planned for 2020.

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